Visitors’ Guide
With more than 30 years of experience in developing destination content throuughout the GCC, Explorer is the partner of choice for tourism authorities across the region. We produce visitors’ guides for Ajman Tourism Development Department, Fujairah Tourism & Antiquities Authority, Sharjah Commerce & Tourism Development Authority, alongside many other print and digital projects.
Client
Various Tourist Authorities
Language
Arabic / Chinese / English / German / Russian
Format
Digital / Print
Services
Content Creation | Editing | Translation | Localisation | Proofreading | Creative Concepts | Graphic Design & Layout | Photography | Image Selection & Editing | Print & Packaging Management
Creative Approach
Designed in line with specific branding guidelines, our creative team made a guide small enough to fit in your pocket, while still jam-packed with essential facts. With the end user in mind, the guide includes a handy pull-out city and emirate map, complete with 3D icons of popular attractions.
Editorial Strategy
Produced in a range of languages, including Arabic, English, German, Mandarin and Russian, these compact travel companions feature the newest and most popular attractions, alongside hidden gems, shops, restaurants, places to stay, activities and much more. Tailored itineraries help varied audiences make quick decisions about their day’s activities, while special features change the pace of the content, adding diversity and a deeper insight into local culture, traditions and history. Logical structure and navigation, coupled with comprehensive indexing, ensures users can easily find the information they’re looking for.
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