The creative approach adopted by Explorer centred on user clarity, efficiency, and design innovation. The design balances functionality and aesthetics, ensuring the information is accessible and visually appealing. Clean typography and a vibrant yet restrained colour palette help users quickly understand the routes and schedules. The route diagrams were meticulously crafted to ensure logical flow and accurate representation, while the timetables were structured for easy reading. The final product aligns seamlessly with RTA’s brand identity and vision for a smart, user-friendly transport system in Dubai.