RTA Finder Maps

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Dubai’s Roads & Transport Authority (RTA) commissioned Explorer to help them implement best practice in public transport mapping and wayfinding as part of its vision to provide an effective and efficient integrated transport network.

Creative Approach

The most important question to consider when creating a pedestrian wayfinding map is whether it is easy to understand. It can be beautifully designed, like a work of art, but if users cannot easily find their destination or figure out how to get there from their current location, then the map is useless. Using RTA’s branding guidelines as a starting point, Explorer’s design and cartography teams developed a dual-language finder map style that was both attractive and incredibly useful. We determined the perfect level of detail to include so that pedestrians feel orientated within the space without any excess clutter.