Shortly after Saudi Arabia opened its doors for tourism, the Kingdom's Ministry of Tourism approached Explorer to create an illustrated map of the capital, Riyadh. The brief was to design a highly creative map that was not only easy for visitors to use while navigating the city, but also so visually appealing that travellers would be inclined to keep it as a memento of their time in Saudi.
Ministry of Tourism
Riyadh, Saudi Arabia
Arabic / English
Brand Application | Creative Concepts | Infographics & Illustration | Map Design
Drawing inspiration from the Visit Saudi brand guidelines, Explorer's Creative Director focused on using bold, high-contrast colours and unique folding patterns to create an unforgettable map design with a distinct identity that could be replicated for other cities. In addition to colour-coding landmarks to allow visitors navigate the city with ease, our designers also created bespoke illustrations for major attractions and points of interest and rendered them in bright colours to make them easily recognisable.