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Transformational Projects Report

Project Background

In September 2021, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, launched a new methodology for government work, which leverages short-term projects to accelerate achievements and define priorities. This inaugural report details the first round of transformational projects undertaken by UAE Government entities in line with this new approach.

Client

Ministry of Cabinet Affairs
Dubai, United Arab Emirates

Language

Arabic

Format

Print

Services

Strategy & Structure | Content Creation | Editing | Proofreading | Creative Concepts | Graphic Design & Layout | Image Selection & Editing | Print & Packaging Management

Creative Approach

Our creative team developed unique design concepts inspired by the We the UAE 2031 logo. The layout design and image crops employ slanted lines that mirror the logo's graphic element and a muted colour palette in line with the vision's branding. Bold pull-out figures and simple graphics draw the reader's eye to important highlights and achievements from each transformational project.

Editorial Strategy

As this was the first edition of this report, Explorer's Arabic editor worked closely with the client to create a detailed content plan to guide the development of the report's text. The goal was to devise a structure that could be used for years to come to ensure consistency across future editions of the Transformational Projects Report. Using source material provided by the client and independent desk research, our Arabic editors profiled each of the featured projects and wrote contextualising background information about the We the UAE 2031 vision and the new methodology for government work.

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