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Yas Magazine

Yas Magazine cover

Project Background

Yas Magazine, produced by Explorer for Miral Destinations, is a comprehensive, multilingual lifestyle publication showcasing the best of what the island has to offer. Distributed both in print and digitally, it serves as a vibrant resource for visitors, highlighting events, attractions, dining, entertainment, and shopping experiences. Explorer handles project management, liaising with Yas Island's various internal stakeholders to create and sign off on detailed content plans and approve final content. The magazine is produced in English, Arabic, Chinese, and Russian, ensuring it caters to Yas Island’s diverse international audience. The print edition is a bilingual English-Arabic, back-to-back magazine distributed across the island, while digital editions are available for all four languages.

Miral Logo

Client

Miral Destinations
Abu Dhabi, United Arab Emirates

Language

Arabic | English | Chinese | Russian

Format

Digital | Print

Services

Content Creation | Proofreading | Editing | Translation | Localisation | Creative Concepts |
Graphic Design & Layout | Image Selection & Editing

Yas Magazine inside pages

Editorial Strategy

The editorial team at Explorer develops a detailed content strategy tailored to Yas Island’s dynamic and diverse offerings. This strategy is presented for client approval, and once signed off, content writing begins in English as the source language. Expert writers craft engaging and informative articles, highlighting the island’s unique appeal through features on events, attractions, and insider tips. The content is then meticulously translated into Arabic, Chinese, and Russian by skilled translators to ensure cultural and linguistic accuracy. The final articles are complemented by curated visuals from the client’s image assets and advertisements, creating a polished and engaging publication.

Yas Magazine digital

The magazine was produced in four different languages to ensure accessibility across all of the client’s target audiences.

Languages:
Miral YasMagazine Cover English
Miral YasMagazine Cover Arabic
Miral YasMagazine Cover Russian
Miral YasMagazine Cover Chinese

Creative Approach

Explorer’s design team collaborates closely with the editorial team to create a visually stunning magazine that reflects Yas Island’s energy and sophistication. Using high-quality imagery provided by the client, the designers carefully select visuals that align with the content and themes, ensuring an impactful and cohesive aesthetic. The magazine’s layout combines clean, modern typography with bold, dynamic spreads and vibrant box-out highlights that draw attention to key facts, tips, and standout features. These highlights add a layer of interactivity and accessibility, enriching the reader’s experience. The back-to-back bilingual print format is both functional and stylish, while the digital editions are optimised for seamless navigation across languages, ensuring the magazine is as engaging online as it is in print.

Yas Magazine inside pages
Yas Magazine showcase

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