RTA Annual Report

In addition to Explorer’s long-term partnership creating mapping solutions for Dubai’s Roads & Transport Authority (RTA), we have also partnered with the authority since 2018 to produce its Annual Book in Arabic and English. In addition to a print edition, Explorer also provides an interactive PDF version.




Client
Roads and Transport Authority
Dubai, United Arab Emirates
Language
Arabic / English
Format
Digital / Print
Services
Content Creation | Editing | Translation | Localisation | Proofreading | Creative Concepts | Graphic Design & Layout | Infographics & Illustration | Image Selection & Editing | Print & Packaging Management




Editorial Strategy
Working closely with RTA's team, Explorer's editors transform the authority's raw data and source material into engaging content that showcases the authority's flagship projects and analyses the impact they have had on the city. Written first in Arabic, after a thorough review and approval process, the content is translated into English and edited to ensure natural flow and readability.


Creative Approach
Explorer’s team has developed a unique design concept for the report that is in line with RTA’s easily recognised branding guidelines. Adapted each year to meet the needs of the content, the concept employs vibrant graphics and strong colours to present information in a visual style that is as eye-catching as it is informative.



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