Fujairah Visitors’ Guide
The Fujairah Visitor's Guide, commissioned by the Fujairah Tourism & Antiquities Authority and developed and published by Explorer in English and Arabic, is a comprehensive travel resource designed to highlight the emirate's unique blend of natural beauty, cultural heritage, and modern attractions. Targeting both local and international tourists, the guide celebrates Fujairah's picturesque landscapes, from its stunning Indian Ocean coastline to its majestic mountain ranges, alongside its rich history and vibrant activities. This essential tool offers practical advice, destination highlights, and curated content to help visitors fully explore and appreciate the emirate.
Client
Fujairah Tourism and Antiquities Authority
Fujairah, United Arab Emirates
Language
Arabic / English
Format
Services
Strategy & Structure | Content Creation | Editing | Translation | Localisation | Proofreading | Creative Concepts | Graphic Design & Layout | Photography | Image Selection & Editing | Print & Packaging Management
Editorial Strategy
Explorer’s editorial team conducted in-depth research, collaborating with local experts to provide a rich narrative that showcases Fujairah’s unique character. Produced in both English and Arabic, the content covers the emirate’s history, cultural landmarks, natural attractions, and modern activities, blending practical information with engaging storytelling. By including insider tips, event highlights, and travel advice, the guide ensures a comprehensive resource for tourists.
Mapping Approach
The guide features a map placed at the beginning of the book, providing a broad perspective of the UAE region with a focus on Fujairah. This fold-out map, extending from the cover, ensures a detailed and accessible view of the emirate’s geographic context. In addition, the book is also accompanied by a map insert which folds out to show Fujairah in even greater detail, offering visitors information on key routes, and connections to surrounding areas. Created using high-quality cartographic data, the maps combines precision and clarity, enabling visitors to better orient themselves and plan their exploration of Fujairah.
Creative Approach
Explorer's talented designers, illustrators, and photographers collaborated to craft a visually captivating guide that reflects the vibrancy and allure of Fujairah. The publication features high-impact photography that showcases the emirate’s stunning scenery and attractions, along with creative infographics that present key information in a visually engaging manner. The clean layout employs bold, colourful headings and an elegant use of white space to enhance readability. Colourful standout pages highlight key facts and figures about the region, creating an eye-catching and accessible design that keeps readers engaged.
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