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Explorer City Maps

Project Background

The Explorer Tourist Map, created and sold by Explorer as a retail product, offers visitors an easy-to-use guide for navigating Dubai and Abu Dhabi like a local. Compact and hand-sized, the map is designed to provide key guidance at a glance, helping tourists explore the cities’ most iconic locations. By spotlighting eight key areas in each city, it enables users to discover top landmarks, practical tips, and insider advice for an enhanced travel experience.

Explorer Logo

Client
Explorer
Dubai, United Arab Emirates
Language

Arabic | English | Chinese | Russian

Format

Print

Services

Translation & Localisation | Proofreading | Creative Concepts | Graphic Design & Layout | Cartography | Map Design | Ground Survey | POI Collection & Categorisation | Retail Distribution | Visual Merchandising | Warehousing

Carto Strategy

As experts in map digitisation, Explorer’s cartography team mapped multiple cities for this project. Their technical expertise was seamlessly integrated with the design team’s proficiency in map aesthetics to produce these foldable pocket maps. These maps showcase Explorer’s ability to distil extensive data into a clear and accessible format, featuring straightforward legends and highlighting notable points of interest.

Creative Approach

Explorer’s city maps were designed to blend functionality with visual appeal, creating an effortless user experience. The foldable pocket format was chosen for its convenience – compact enough to carry, yet detailed enough to navigate any city with confidence. Durable, eye-catching card covers stand out on shelves and withstand travel wear, while intuitive layouts inside ensure users can quickly locate landmarks, neighbourhoods, and points of interest. Clear legends and a well-structured information hierarchy guide users seamlessly from key highlights to finer details. With thoughtful aesthetics and usability, these maps are both practical and indispensable for travellers.

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