Explorer Tourist Map (Abu Dhabi, Dubai)

The Explorer Tourist Map, created and sold by Explorer as a retail product, offers visitors an easy-to-use guide for navigating Dubai and Abu Dhabi like a local. Compact and hand-sized, the map is designed to provide key guidance at a glance, helping tourists explore the cities’ most iconic locations. By spotlighting eight key areas in each city, it enables users to discover top landmarks, practical tips, and insider advice for an enhanced travel experience.
Client
Dubai, United Arab Emirates
Language
Arabic | English
Format
Services
Proofreading | Creative Concepts | Graphic Design & Layout | Cartography | Map Design | Ground Survey | POI Collection & Categorisation | Retail Distribution | Visual Merchandising | Warehousing


Carto Strategy
Carto utilised Explorer’s extensive geographic and mapping database, alongside on-site surveys where necessary, to create detailed and precise area maps for each location. These focused maps highlight the layout of landmarks and surrounding areas, ensuring users can easily orient themselves and navigate their way to key attractions.

Creative Approach
The map design leverages Explorer’s vibrant brand colours—bright yellow, black, and white—for a bold, recognisable aesthetic. The printed product features an accordion fold, combining portability with functionality. The stylised maps and well-structured layouts in each section ensure that the accompanying text, tips, and visuals are both visually appealing and user-friendly.






Editorial Strategy
The editorial team conducted in-depth research to gather accurate and practical information about each location and landmark. This includes descriptive write-ups for each featured attraction, details such as visiting hours, website links, and tips for the best times to visit. The editorial content enriches the map’s utility, offering visitors a blend of practical and cultural insights to enhance their experience. As an Explorer retail product, the map is thoughtfully curated to cater to travellers seeking a reliable and portable city guide.

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Explorer City Maps
