Design / Publishing
Mission to Mars
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, announced the UAE’s space ambitions with the dramatic launch of the Emirates Mars Mission. The mission aims not only to reach Mars, but to bring together the Arab world with a new message of hope, and a reminder of the Arabic civilisations which prospered through science and discovery. Explorer was chosen by the office of His Highness to produce a comprehensive and prestigious national book reflecting the mission and its ethos, with prestigious VIP copies to be presented by His Highness. Explorer remains the preferred partner of the Prime Minister’s Office for providing creative experiences and holistic luxury solutions that go beyond print for special occasions, launches and initiatives.
Client
The Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum
Dubai, United Arab Emirates
Language
Arabic / English
Format
Print
Services
Editing | Proofreading | Creative Concepts | Graphic Design & Layout | Image Selection & Editing | Print Management
Arabic / English
Format
Services
Editing | Proofreading | Creative Concepts | Graphic Design & Layout | Image Selection & Editing | Print Management
Creative Approach
For the VIPs, Explorer’s team conceived of a luxury leather box, containing a head-turning special edition of the book featuring a full gold-foiled cover embossed with a relief of the Red Planet. It was presented in a leather box, alongside a bespoke manufactured astrolabe – a symbol of the Arab world’s historic contribution to astronomy. The retail version of the book, available in both Arabic and English, featured a glossy hard cover, and breathtaking imagery of Mars coupled with the colours of the UAE flag.
Editorial Strategy
Explorer combined the author’s inspiring work with visually appealing infographics to explain the various principles discussed in the book and worked closely with the Mohammed bin Rashid Space Centre team to showcase their incredible achievements to date and highlight the ambitions of the UAE to develop a space sector with Emirati expertise. Our Arabic and English editorial teams ensured the quality of translation and final output of the book in both languages.
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