Dubai Chamber Annual Report

Dubai Chambers approached Explorer Publishing to produce its 2021 annual report, which documents its yearly achievements to be shared with the business community. Representing the overall business environment in Dubai, the report provides a performance overview of the city’s economy and reflects on how the Dubai Chamber supports Dubai’s vision and priorities. Explorer undertook this ambitious project, designing, laying out and proofreading the report in Arabic and English. Based on the client’s requirements, we produced three different output formats: print, web version and PowerPoint.
Client
Dubai Chambers
Dubai, United Arab Emirates
Language
Arabic / English
Format
Digital / Print
Services
Editing | Proofreading | Creative Concepts | Graphic Design & Layout | Infographics & Illustration | Image Selection & Editing | Print & Packaging Management



Editorial Strategy
Explorer's editorial team worked closely with Dubai Chamber’s stakeholders to shape raw data and input into engaging narratives that highlight the organisation’s contributions and achievements in 2021. The editorial process focused on translating performance metrics, economic insights, and strategic priorities into clear, compelling content that resonates with the business community. Written first in English, the content underwent careful review and refinement before being professionally translated into Arabic to ensure cultural relevance and linguistic precision.


Creative Approach
Explorer’s design team ensured the Dubai Chamber Annual Report adhered to the organisation’s corporate branding while maintaining a clean and professional layout. The focus was on creating a visually cohesive design across all three output formats—print, web, and PowerPoint—by incorporating the Chamber’s colours, logos, and imagery provided by the client. The layout strategically emphasised readability, with clear sections, impactful headings, and well-organised graphics that effectively present data and achievements. The PowerPoint version was designed to align closely with the print report, ensuring consistency and ease of use for presentations.




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