UAE Pioneers

The UAE Pioneers is an initiative to tell the stories of Emirati citizens who are recognised for their service to the nation and for their pioneering spirit in the realms of giving and humanitarian work. UAE Pioneers partnered with Explorer from 2017 to 2019 to promote the UAE’s values of hope, giving and positivity through books published in Arabic and English which tell the inspirational tales of the winners’ achievements, encourage a culture of pioneering service and set an example for others.




Client
UAE Pioneers
Dubai, United Arab Emirates
Language
Arabic / English
Format
Services
Strategy & Structure | Content Creation | Editing | Translation | Localisation | Proofreading | Creative Concepts | Graphic Design & Layout | Image Selection & Editing | Print & Packaging Management

Creative Approach
To keep the focus on the outstanding achievements of the Pioneers, Explorer's creative director developed a clean, modern concept utilising white and a rich palette of gold and black. Created with VIP packaging, featuring special paper with metallic gold foiling and a wax seal, the design reflected the incredible accompllishments captured in the content.



Editorial Strategy
To achieve the desired narrative style for the editorial conent, Explorer interviewed each of the Pioneers. This allowed our editors to accurately capture the real people and personalities, stories and motivations behind the recognition when profiling each of the winners.


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