Registering A Trade Name
When applying for a trade licence, you will need to register your company’s trade name and have it approved by the Department of Economic Development (DED). The DED can reject a trade name if it doesn’t comply with the prerequisites. You can apply online if you have a Business Registration & Licensing (BRL) account, or go through an authorised service centre or law firm.
Prerequisites
Your trade name:
- Must not use the word Dubai
- Must not conflict with Arabic and Islamic traditions.
- Must not refer to God or Islam
- Should be translated into Arabic
- Should be indicative of the business activity.
What to bring
- Trade name application form is available at DED offices or online at dubaided.gov.ae.
- Fees: the cost for obtaining a trade name varies, depending on the content and language of the name (approximately Dhs.1,000).
Procedure
- Department of Economic Development (DED).
- Search at http://eservices.dubaided.gov.ae/ to check that trade name does not already exist.
- Submit form to the DED, often at the same time as you apply for a trade licence.
- A Trade Name Certificate is valid for 60 days.
- It can be renewed online only once.
- It must be renewed within one week before it is due to expire.
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