Tokyo kids are rather fashionable, thanks to the big selection of children’s stores and fashion-conscious mums. Matching coordinates are big news, and shops tend to be one-stop answers for everything needed to create a look, with matching separates, full outfits, and a range of shoes. The Gap, Comme Ca Du Mode, Uniqlo, and Muji are particularly notable for their affordable clothing and footwear. The Gap and Uniqlo do a well-known selection of contemporary casuals, semi-formals, beachwear, playwear, cold-weather gear, shoes and accessories. Take advantage of Uniqlo’s signature kids fleeces and lower prices, with T-shirts starting as low as ¥500. Muji takes a more understated track with basics such as cotton undergarments and plain T-shirts, sandals, rubber wellingtons, coats, scarves, sweaters, and playsuits in neutral colours and comfortable cuts. Comme Ca Du Mode goes for a more fashion forward approach with complete outfits, hats, accessories, and semi-formal wear at mid-range prices. Petit Bateau is limited to smaller children aged 1 and under, but also sells lounging clothes and nice fitting T-shirts for mums too. Mothercare is another good option for children’s clothing.

Miki House is a better bet for older kids, from age 2 to 10, but also stocks clothing for younger children. Most outlets boast a shoe section as well, though they are considerably pricier than other high-street shops. For dressier clothes, try the department stores, which often carry miniature suits and velvet dresses. Barneys and Takashimaya have a formal wear section for children with items such as christening robes. Most department stores will carry kids shoes to match, and Parco in Kichijōji has a whole floor dedicated to children’s clothes, carrying French brand Du Pareil au Meme (DPAM) as well as local brands like Sense of Wonder and Baby!. For quirky accessories for teenage girls, Claire’s is very affordable, while Accessorize may appeal to those with a slightly edgier or bohemian sense of style.